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Craig began his career at Gear Rental (Austin, Texas) where he spent 18 years, managing day-to-day operations and leaving as Vice President of Production Services.
He also held the role of general operations manager at ARRI Worldwide Rental and worked with Bold Distribution as business development and marketing coordinator, while also providing technical sales support for cinema-centric products.
He recently joined Cooke from a technical sales role at Zeiss Cinema.