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Cristina Corral is a collaborative leader with a versatile background in finance, risk management, client relations, marketing, and media. She has a strong proficiency in bilingual communication and analytics.
In 2014, Cristina earned her Master of Business Administration in Finance from the University of Texas at El Paso, where she also completed her undergraduate studies in 2010 with a Bachelor of Business Administration in Marketing. During her undergraduate studies, she received the award for Outstanding Graduate in Marketing, was a member of Beta Gamma Sigma, an International Business Honor Society, and graduated Magna Cum Laude. Her graduate studies later took her to Hong Kong for international research, where she gained insight into a foreign business environment.
While obtaining her undergraduate degree, Cristina also interned at Shell USA, Inc. as a Customer Marketing Analyst, where she planned and implemented promotional projects and conducted marketing research. Soon after, Cristina joined MindWarp, LLC as an Account Manager and Writer for web, select commercial TV Spots, and creative media. She later expanded her marketing career in the consumer packaged food industry at a candy and nut manufacturer, where she conducted customer profitability reports, performed competitive and market analysis, managed consumer affairs, facilitated quality control, and engaged in product ideation.
As Cristina completed her graduate studies in 2014, she began her banking career at WestStar Bank as a Commercial Credit Analyst, where she refined her underwriting and financial analytical skills for an array of diverse industries. She subsequently progressed to her current role of Assistant Vice President of Loan Review, where she monitors the bank's commercial loan portfolio by assessing and managing risk, evaluating portfolio trends, ensuring acceptable credit standards are maintained, and safeguarding compliance with established lending policies, procedures, and regulations.
Apart from her professional career, Cristina is a community advocate for arts, education, and cultural competence. She currently serves as the President of El Paso Pro-Musica, a chamber music organization, to make music accessible to all through educational outreach and community engagement.
She also currently serves on the Board of Directors for Save Teotihuacan Enterprise, Corp., an organization with a mission to preserve the Mesoamerican culture and restore Teotihuacan, an ancient city and archeological complex northeast of Mexico City.
Additionally, Cristina has served as a translator for the Alas de Amor Scholarship Program, supporting the community of Palomas, Chihuahua, MX, where she conducted bilingual communication between scholarship students and sponsors. She is also a former member of the Junior League of El Paso.
On a more personal note, Cristina's favorite place is somewhere she’s never been. She’s a foodie at heart and loves to travel and experience different cultures. She aspires to influence others to live with an open mind and an open heart.
Cristina has joined the Advisory Committee of the El Paso Film Festival. She will be providing her expertise in the areas of finance, communication, marketing, and community engagement to foster the growth and success of the festival.